TyreZim was established in 2012 as a subsidiary of Coalzim Marketing Pvt Ltd to supply a wide range of Truck, Mining and Agricultural Tyres and Tubes to the Zimbabwean Market . In mid-2014 TyreZim entered into the Agricultural Tyre Segment. They have steadily built strong customer relations and increased market share with Alliance Brand tyres in the local market.
TyreZim recently contracted Altmedia Outdoor to help increase their outdoor brand visibility by utilising one if its billboard sites along Lomagundi road. This billboard is strategically located to target the Trucking, Mining and Agricultural markets entering Harare from the Chinoyi area. This prime 3m x 12m billboard site advertises The Alliance tyre brand and can be clearly seen just before the Westgate Shopping Mall by all motor traffic entering Harare.