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KFC opens its doors in Victoria Falls with Altmedia Outdoor as its preferred Outdoor advertising partner.

Altmedia Outdoor advertising recently installed a new billboard for KFC Zimbabwe to drive traffic and create a buzz around the opening of its new branch in Victoria Falls, Zimbabwe.

The 3m x 12m billboard is visible to all traffic entering the tourist town from the Victoria Falls Airport. The prime positioning of the billboard along the Hwange to Victoria Falls highway, ensures that all visitors to the town are aware that KFC’s world famous “Finger Licking Good” fried chicken is now available in Victoria Falls.

National AIDS Council of Zimbabwe promotes AIDS awareness with Altmedia Outdoor.

Altmedia Outdoor Advertising recently installed 4 billboards on behalf of the National AIDS Council of Zimbabwe to help create awareness of HIV/AIDS and to promote HIV testing in Hwange and Victoria Falls.

These billboard were installed along the Hwange – Victoria Falls highway at the main entry points to Hwange and Victoria Falls. Additional billboards were installed to target travelers at the two main bus terminus in both towns.

Why you should use outdoor advertising

  • Outdoor advertising is part of the urban environment and is therefore the most public advertising media available in Zimbabwe.
  • Outdoor advertising is one of the most cost effective ways of reaching potential customers and offers a good return on investment due to its low cost per view.
  • It is viewed for free by its target market as opposed to Print, TV, Radio and Internet, each of which carry an additional cost to the consumer.
  • Outdoor advertising can target a specific and precise market based on road, city, income group and other demographic segments.
  • Outdoor advertising is available 24 hours of the day, its pages cannot be turned over and it cannot be switched off. The viewer often has no control over whether they see it or not.
  • Outdoor advertising creates a big brand feel and the larger than life graphics build brand stature and brand visibility.
  • Outdoor advertising compels a markets attention and stimulates brand recall.
  • Outdoor advertising can be placed directly at the point of purchase thus creating visual sales support and a directional guide for potential customers
  • Outdoor advertising can effectively remind consumers about the same advertising campaigns in other media.